Marketing News

Gourmand Trend Gets Richer In 2026

Per recent insight from Snif, the gourmand trend that ruled 2025 is set to get deeper and more decadent.

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By: Lianna Albrizio

Associate Editor

The holidays are the fragrance category’s biggest shopping event of the year, and perfume buyers are sniffing out good deals and delectable scents. According to recent insight from Snif, the gourmand trend that ruled 2025 is set to get deeper and more decadent. Snif’s Head of Product & Scent Development, Kara Kowalski, says consumers want fragrances that feel warm, plush and indulgent. She says consumers should wrap themselves in Crumb Couture, a scent that brings a rich, cozy de...

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